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Cause-related marketing

Novotel, Vientiane

Guests staying at this Vientiane hotel are asked to make a donation to MAG.

If you are looking to partner with a charity on a cause-related marketing promotion, then MAG could be perfect for your company.

With experience from several successful partnerships, we can work with you to forge a unique and compelling campaign, aligning your company with MAG’s distinctive brand.

Such a promotion has been found to encourage 48 per cent of consumers to switch brands, and can also result in an increased positive perception by your consumers (Business in the Community Brand Benefit Report, October 2004).

Novotel Vientiane “Donate a Dollar” scheme

Since June 2009 guests staying at the Novotel hotel in Vientiane, Lao PDR have been asked to make a donation to MAG as they check-out, which Novotel have committed to match.

Lao PDR is the most bombed country in the world per capita. More than 1.3 million tonnes of ordnance was dropped on the country between 1964 and 1973,  up to 30 per cent of which did not detonate.

MAG’s clearance of unexploded ordnance (UXO) in Lao PDR means previously contaminated land can be used for agriculture, schools, access roads, bridges, irrigation canals, toilets and water supply.

Travel and donate a dollar

Lebanon-based MidEast Assistance launched a fundraising campaign in 2010 to support MAG. The leading provider of travel and medical assistance services in the Middle East is asking customers to donate $1 to MAG’s life-saving work with each new policy issued.

Clearing landmines step by step

Leading online retailer The Sock Shop has supported MAG for several years through sale of their Step by Step socks. For each pair they sell, 50 pence is donated to MAG. You can also buy them through the MAG shop with all profits coming to MAG.

Buy MAG socks online






Contact:

For more information on how your company can get involved, please contact Sarah Tavener: 0161 238 5454, sarah.tavener@maginternational.org.

MAG fundraiser focus

Phil Tapsell, Cycle Somme to Flanders

Phil Tapsell, corporate supporter and member of MAG-net raised £1,500 in the Sommes to Flanders bike ride.

Let us help you fundraise


Set up an online sponsor form at JustGiving

 

Set up an online sponsor page 

Download a sponsor form to print at home

 

Download a sponsor form

Download the Fundraising Guide

 

Download our corporate brochure

Sell items online in aid of MAG

 

Sell on eBay and donate the proceeds

Call us if you need any help

 

Call us on 0161 238 5486 if you need help

Email us if you need any assistant

 

Or email us for help and materials

About MAG


MAG (Mines Advisory Group) saves and improves lives by reducing the devastating effects armed violence and remnants of conflict have on people around the world.
More about MAG...

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Co-laureate of the 1997 Nobel Peace Prize  |  Registered as a charitable company in the UK  |  Company no: 4016409  Charity no: 1083008  |  ISO 9001:2008 accredited  |  International Mine Action Standards compliant  |  Signatory of the ICRC Code of Conduct  |  Member of the Fundraising Standards Board scheme  |  Registered office: Suite 3A, South Central, 11 Peter Street, Manchester, M2 5QR, United Kingdom